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The market update · Sep 21 · 2 min read

A Year Ago Homes Here Sold for $275,000. This Summer It Was $291,000.

Across the Rochester-area territory over the twelve weeks ending September 20, 2026, the median sold price rose to $291,000, up from $275,000 the same period a year earlier, while median days on market ticked up to 56 days from 54.

If you've been watching your home value and wondering whether this is still a good time to be a seller, here's an honest answer: prices went up, and homes took a little longer to sell. Both things happened at once, and neither one cancels the other out.

A year ago, over the same twelve-week stretch, the median sold price across the territory was $275,000. This summer, over the twelve weeks ending September 20, 2026, that number rose to $291,000. That's a real move, not a rounding blip, and it held across 803 sales this year compared with 734 a year earlier.

The data behind this

Twelve weeks ending September 20, 2026
Median sold price trend
$291,000
$275,000 the same window a year earlier

803 sales · 14420, 14428, 14467, 14526, 14543, 14609, 14610, 14616, 14618, 14624, 14626

MLS sold data · Twelve weeks ending September 20, 2026

At the same time, the pace slowed just a bit. Median days on market rose to 56 days this period, up from 54 days a year earlier. That's two extra days, not a stall. Homes are still moving, just not quite as fast as they were.

Zoom into individual markets and the price story gets even more interesting. In Brockport, the median sale price climbed close to 16% year over year, moving from $259,000 a year ago to $300,000 this period. In Churchville, prices rose more than 10% year over year. In Henrietta, prices were up about 8% year over year.

Here's the part that makes it less simple than "prices up, everything's rosy." In Churchville, while the price climbed, the average sale-to-list ratio dropped about 8 percentage points year over year. In Brockport, that same ratio fell about 5 percentage points. In Henrietta, it fell close to 5 percentage points too. Sellers are getting more money for their homes, but on average they're conceding a bit more ground to get the deal done than they were a year ago. Higher prices and slightly more negotiating room aren't contradictions. They're both true at once.

Speed also varies a lot depending on where you are. In Brockport, the median time to pending runs about 14 and a half days. In Churchville, it's closer to 2 days. Those are two very different rhythms sitting inside the same twelve-week window and the same general area, which tells you the overall territory number is a blend, not a single story that applies everywhere.

In real life, this means a seller today should expect a bit more patience from buyers than a year ago, especially in the slower-moving markets, but also a genuinely stronger price if the home is presented well. A buyer, meanwhile, has slightly more room to negotiate than a year ago, particularly in markets where sale-to-list ratios eased the most, even though they're still often paying above asking overall.

What would change this read going forward is whether that days-on-market number keeps drifting up or holds steady. Two extra days is not a trend yet. If the next period shows homes sitting meaningfully longer, that's a different conversation than the one we're having now.

If you're curious what any of this means for your own home, specifically, I'm happy to put together a real number for you. No pressure, no obligation, just information you can use.

Scott

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Scott Barrows | Keller Williams Realty
Keller Williams Realty · (585) 319-1272
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Scott Barrows | Keller Williams Realty is a licensed real estate agent with Keller Williams Realty. Market numbers come from MLS records and are believed accurate but not guaranteed. Nothing on this site is an appraisal or a promise of value. If your home is already listed with another broker, this is not a solicitation.
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